AVIREX Brand Launch LDN

AVIREX Brand Launch LDN

AVIREX Brand Launch LDN

News
Sep 14, 2023

AVIREX appointed WHITEROOM for the brand UK re-launch in London


We at Whiteroom are thrilled to announce our collaboration as the appointed design agency for the much-anticipated re-launch of Avirex in the UK market.

Avirex made its mark in the 1990s and early 2000s, becoming a cornerstone of street culture. The brand was embraced by DJs, artists, dancers, filmmakers, and musicians, achieving premium status. Avirex's iconic leather jackets were favored by hip-hop legends like Notorious B.I.G, Snoop Dogg, Method Man, and Nas, as well as chart-topping stars including Usher and Mariah Carey.

In partnership with Focus Brands, Whiteroom created an immersive pop-up retail activation space to showcase the latest Avirex streetwear and leather jackets. The space featured display rails, DJ booths, dynamic digital content, and a launch party buzzing with influencers and Radio 1 DJs. The event was a massive success, with queues stretching out the door.

The venue in Berwick Street was packed with brand fans and celebrities.

follow us for more exciting projects from Whiteroom, where we continue to blend creativity and innovation to bring iconic brands to life.



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© 2024 Whiteroom Brand Design Ltd

Part of Whiteroom Design Group

© 2024 Whiteroom Brand Design Ltd

Part of Whiteroom Design Group

© 2024 Whiteroom Brand Design Ltd

Part of Whiteroom Design Group

© 2024 Whiteroom Brand Design Ltd

Part of Whiteroom Design Group