We’re super happy to announce that our Giant Tugby design and build has been nominated for Instore Scheme 2025 at The Creative Retail Awards!

This space was designed to reflect the spirit of Giant and be replaced throughout their many stores across the UK.

While the focus of this space was on the leading brands Giant and Liv, the store format was designed to be flexible and scalable to accommodate the growth of each brand.

We developed a system that ensures a consistent brand appearance, enabling easy presentation of product collections and brand stories. This system allows for complete floor rotation of brands and products, enabling each store and market to visually merchandise according to their customers' brand interests.

From immersive brand storytelling to flexible product displays, it’s a store that elevates the cycling experience from the moment you step inside. 

A huge thank you to our brilliant client Giant Group and Giant Tugby, our design and delivery partners and of course the Whiteroom team who brought it all to life. We’re so proud to see it recognised alongside such inspiring retail environments.  

Roll on the awards night in September!

Looking to elevate your retail space in 2025? Contact us today to explore how we can help you create an innovative and engaging store experience!