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International Brand And Product Launch

Ferrari Audio by Logic3 approached us to create a bold and striking launch and sales platform for the new audio range licensed by Ferrari. The event took place at the Consumer Electronics Show (CES) in Las Vegas. This is the world’s largest technology show and the perfect place to show the new ranges. Requirements included a space that was an inviting, but controlled, showcase of a Ferrari to reinforce the quality of the products, while taking the customers on a journey around the product ranges.

Ferrari 04

Ferrari Audio CES

Ferrari 05

Ferrari Audio CES

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Ferrari Audio CES

Designing the Space

We set about creating a space that is true to the DNA of both Ferrari and Ferrari Audio. Inspired by the shape and form of headphones, we worked with radius and individual product towers to focus on the product. With glimpses through the towers, customers approaching the space were teased as to what was beyond, creating interest and intrigue, leading to exceptional footfall on the booth.

Bespoke Point of Sale

Part of the launch was to design and produce a bespoke point of sale that is ready to go to market. This gave Ferrari audio by Logic3 a complete launch and sell-in package to the attendees, from all international markets.

The brief was simple — Ferrari by Logic3 requested an exhibition stand which reflected Ferrari's sheer elegance, passion and innovation, to launch an exclusive range of Ferrari audio products. Not only was the design by Whiteroom outstanding, the project management, attention to detail and finishing was excellent. It was a great platform for our product launch and we definitely stood out from the crowd!

Logic 3 UK Marketing Manager

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