Journal
Dior’s sweet magical experience at Harrods
With Christmas slowly getting closer, Dior's magical Harrods takeover caught our attention here at Whiteroom and it's easy to see why. Known for its couture designs and luxurious clothing, Dior has taken over Harrods in London with an immersive exhibition. The store takeover includes a cafe, two pop up shops and window displays, all designed to make Dior more visible
Brands Doing Their Best in Light of COVID-19
Now, more than ever, we can see the good in brands that can help others. Not only for the purpose of brand image and future profits, but to play a meaningful and important part in this story.
Dr. Martens: 60 Years Putting the Right Boot Forward
When it comes to retail, Dr. Marten’s stores are ceasing to be simply rows upon rows of pretty boots perched on shelves, and they’re beginning to become an immersive experience which puts their target audience at its heart.
Beauty Retail: The Future is Being Rewritten
Beauty trends are very much at the heart of this revolution to the industry. Over time, multiple trends have emerged which a promise to redefine our beauty regimes.
DISRUPTION: RIPPING UP THE RULEBOOK
Disruption in our current environment is not purely the latest piece of technology or a brash brand statement; it is how brands are choosing to overtly modernise their strategies, challenging everything we thought we knew about retail.
5 Minutes With... Harry Finch
To introduce you to our latest team member, we have a five minute interview for you to enjoy as you have your morning coffee…
ISPO 2020 - Be Responsible
With such a keen interest in the progression of the outdoor sports industry over the years, we thought we’d share our most interesting finds at Germany’s biggest outdoor tradeshow; including quotes from some of the biggest players.
adidas LDN: A Hub of Creativity
There would be no denying the continuously growing success of adidas over the years, but 2019 unveiled the most technologically advanced store for the athletic apparel brand.
Sustainability: What it Means in 2020
Brands may have expressed a desire to curate product collections which focus on the concept of recycling, but we see this extending into spaces and experiences which promote the sustainability movement.
Glossier - A Floral Wonderland
In an over-saturated beauty market, Glossier stands out with refreshing authenticity and the ability to speak directly to consumers.
Femtech: A Digital Revolution
As this new landscape emerges, we discuss some of the most innovative femtech brands and the way in which they seek to heighten user experiences.
The Future is Temporary
The pop-up concept completely redefines the shopping experience. No longer are retailers striving to secure the longest leases on the ‘ideal’ location.
Why a Sports Mentality Leads our Agency Ethos
Like sport, the best project results come from hard work and dedication to achieving the outcomes required for race day. It’s about teamwork, by employing intelligent individuals, not to boss them around but to create an environment and opportunities for your team to thrive.
Altering our Perceptions – The Eyewear Industry
New-to-market retailers are the answer to this change, as they transform the way in which we not only purchase eyewear, but desire it.
5 Minutes With LDC - Part Two
Taking a deep dive into cultivating communities, the future of Lone Design Club and the best Milanese coffee stops!
How Brands Build Cultural Credibility
Brands begin to acknowledge the validity, benefit and consequence of buyer opinion, brands are actively pursuing participation from their consumers.
5 Minutes With Lone Design Club - Part One
As we discover more about the exciting LDC brand, we interview the founder of the 'antidote to fast fashion' and discuss her thoughts on omnichannel, collaboration and event retail.
Adidas x Game of Thrones
Adidas goes live with Game of Thrones collaboration. Worldwide roll out of our retail activation campaign