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Color Factory is Back to Colour your Life & Insta Feed


Here is a little fun to help brighten your morning (literally) – Color Factory is back again with another techni-colour wonderland to cheer up even the sullenest of us.

Some of you might be familiar with the Color Factory– a collaborative interactive exhibit in San Francisco that opened last August (2017). Originally intended to only be running a month, its popularity proved too much with the exhibit selling out for eight months in total.

This August saw the re-open of the exhibition in SoHo’s Hudson Square in NYC, boasting a 20,000 square foot space featuring a collection of points of play based on colours they’ve collected from around the city. The exhibitions are in collaboration with their favourite artists, creatives, designers and makers and has multiple Insta-worthy moments to brighten your feed.

We’re a little far away here in the UK, but for any Whiteroom friends currently in NYC let us know so we can experience the fun vicariously through you!

"We will feature brand-new participatory installations of colours we’ve collected around the city – hues that invite curiosity, discovery and play," explains Color Factory. "Some of our favourite artists, creatives, designers and makers are teaming up with us to tell their unique colour stories and engage all of your senses in unexpected ways."


Laura Coggles

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