We've been shortlisted at the Creative Retail Awards 2026!

We're so excited to share that 2 of our recent projects have been shortlisted across 4 categories at the Creative Retail Awards 2026!

The nominations include Multi-Site Rollout for Giant Bicycles - Giant Swansea, alongside New Era MLB Subway Series, which has been shortlisted in Graphics, Creative Collaboration, and Shop-in-Shop/Concession Design.

Giant Bicycles - Multi-Site Rollout

The Swansea location was designed to become more than just a bike store but to be a flagship destination that celebrates cycling culture and community.

The challenge was to transform an uninspiring warehouse shell into a world-class retail environment that seamlessly blended retail, rider services and brand storytelling. Functionality, flow and flexibility were considered in every detail, creating an intuitive journey for both casual customers and passionate cyclists.

As part of Giant's wider multi-site rollout across the UK and beyond, it's fantastic to see the project recognised in this category.

New Era MLB Subway Series - Graphics, Creative Collaboration and Shop-in-Shop/Concession

To celebrate the MLB Subway Series, we designed a brand destination in Design Street Room at Selfridges that brought the energy of sport with streetwear culture, putting the Yankees vs Mets rivalry front and centre for a whole new audience.

The project has been shortlisted in Graphics, Creative Collaboration and Shop-in-Shop/Concession Design. So much work from our team went into bringing this activation to life, making it incredibly rewarding to see it recognised across not 1 but 3 categories.

A huge thank you to Giant Bicycles, New Era Cap, our trusted partners and, of course, our incredible Whiteroom team for helping bring these projects to life.

We're looking forward to the awards night later this year and are incredibly proud to see our work recognised alongside so many brilliant projects.