GIANT EUROBIKE
2025
Welcome to Giant @ Eurobike 2025, Europe's largest experience bike show with this 600sqm multi performance brand platform
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Return to Glory
WHITEROOM is thrilled to announce our latest achievement at the EUROBIKE SHOW 2025, in collaboration with the Giant Group. After an eight-year hiatus, the WHITEROOM Agency team has designed and executed an impressive 600sqm multi-brand experience space for our client.
Following four months of meticulous planning with Giant Group's brand clients across Europe, Taiwan, the USA, and the UK. The result was an expansive brand village featuring Giant Group's performance bikes, Liv's women-dedicated brand, CADEX's high-end sports products, Momentum's lifestyle commuter brand, Faith's youth performance MTB range, and the launch of the new Dynamic Fit cyclist system.
Services
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Exhibition Design
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Tradeshow Design
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Activation
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Design Development
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Production
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Graphic Design
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Install & Dismantle
The Challenge
Our challenge was to create a storytelling experience—an engaging space that allowed visitors to explore the unique product and brand DNA of each individual brand while maintaining an overall cohesive space. The centrepiece was an impressive 4m high superstructure, essentially a large X in plan, featuring technology tunnels that captivated visitors and guided them through a space brimming with product and technological discoveries.
Project Value
This innovative approach was designed to showcase the brands, their achievements, future technologies, and progress, creating excitement and eagerness to learn more among visitors. The show was a resounding success.
