HUSH PUPPIES

2020

All Projects

Showroom

Workspace

Retail Design

Working closely with the Hush Puppies team in the US, we were appointed to help shape the future of the brand's retail experience.

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Hush Puppies' mission is to inspire individuals to be bold and embrace the bright side of life. Believing that optimism is contagious, they champion the idea that small acts of positivity can shape a brighter world.

As the appointed retail design agency, Whiteroom collaborated closely with the Hush Puppies team in the US to redefine the future of their retail experience. From customer engagement to material languages, our projects focused on creating experiences across all physical spaces, starting with a B2B customer showroom in London, UK. This space embodies the brand's new direction with its bright and minimalistic design.

Services

Concept Design

3D Design

Development Design

Client Service

Support

Project Management

Production

Installation

3D render showcasing bespoke retail design elements, material finishes and branded fixtures developed as part of the showroom design process.

Design visualisations exploring custom retail fixtures, branded display elements and material palettes before manufacture and installation.

Concept sketches illustrating the creative thinking behind bespoke retail environments, branded experiences and customer-focused showroom design.

A contemporary showroom designed to showcase products through flexible merchandising, branded environments and customer-focused retail design.

Shelving and branded graphics designed to create premium product displays that enhance merchandising and customer engagement.

A clean, welcoming showroom entrance combining natural materials, product displays and thoughtful space planning to create an inviting retail environment.

Close-up product displays designed to showcase footwear through premium merchandising, clean layouts and considered retail presentation.

Bold Expression

Minimal fixed shelving with integrated lighting highlights each product beautifully. Boldly colored geometric product risers capture the eye and draw attention to key items. Subtle textures from terrazzo resin display stands add to the simple beauty of the space. This design embodies the bold yet comfortable essence that the Hush Puppies brand stands for.

Developing a customer-focused showroom through thoughtful planning, creative collaboration and branded retail design.

A contemporary showroom designed to combine product displays, branded environments and flexible retail experiences.

Branded graphics and visual assets developed to create a consistent retail identity across every customer touchpoint.

“WE ARE INCREDIBLY IMPRESSED WITH THE HIGH QUALITY OF DESIGN AND PROJECT MANAGEMENT IN DELIVERING OUR NEW B2B SHOWROOM AT OUR LONDON HQ. THE ATTENTION TO QUALITY THROUGHOUT MADE THE PROJECT EXTREMELY ENJOYABLE.”

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Hush Puppies - Brand Manager

“WE ARE INCREDIBLY IMPRESSED WITH THE HIGH QUALITY OF DESIGN AND PROJECT MANAGEMENT IN DELIVERING OUR NEW B2B SHOWROOM AT OUR LONDON HQ. THE ATTENTION TO QUALITY THROUGHOUT MADE THE PROJECT EXTREMELY ENJOYABLE.”

-

Hush Puppies - Brand Manager

“WE ARE INCREDIBLY IMPRESSED WITH THE HIGH QUALITY OF DESIGN AND PROJECT MANAGEMENT IN DELIVERING OUR NEW B2B SHOWROOM AT OUR LONDON HQ. THE ATTENTION TO QUALITY THROUGHOUT MADE THE PROJECT EXTREMELY ENJOYABLE.”

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Hush Puppies - Brand Manager

Project Value

Since our appointment, Whiteroom has infused Hush Puppies' essence into every facet of design from digital interactions and showroom layouts to retail formats and dynamic storefronts. Our design directives and inspirational experiences vividly showcase Hush Puppies' mission: bold, unique, and radiantly bright!

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