MERRELL OUTDOOR
2020
Welcome to Merrell's tradeshow stand brand experience, a kit designed to story tell and sell.
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Experience the outdoors with Merrell
Whiteroom was appointed as the design and management agency for Merrell Footwear's international trade expo stand.
The space expressed warmth and hospitality, featuring an eye-catching projection-mapped wall that showcased the latest brand video stories from around the world. This captivating display drew delegates to the stand, inviting them to explore the world of Merrell Footwear. The stand, characterised by a minimalistic Scandinavian material language, marked the first physical presentation of Merrell's new look.
Services
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Tradeshow Design
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Brand Exhibition
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Activation
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Stand Design
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Manufacture
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Installation & Dismantle
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Project Management
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Logistics
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Graphics & Content
Approach
A journey of exploration and discovery. From the moment you enter the space, you are guided to engage with new product categories. Experience the emotional storytelling of real athletes alongside the technical benefits of the footwear. With a blend of physical and digital displays, the space is designed to attract and captivate new audiences and customers.
Result
Merrell is the go-to brand for outdoor pursuits, renowned for creating some of the best footwear in the market. We are proud to be part of Merrell's mission to redefine the modern outdoors through authentic stories and innovative physical spaces. Our collaboration with Merrell extends to bringing this concept to high street stores globally, supporting them with ongoing marketing campaigns and enhancing their retail presence.
