We’re pleased to share our collaboration with Giant Bicycles, supporting their major press launch in Nice, France for the latest generation of products across GIANT, LIV and CADEX.

Set in the hills above Nice, the event brought together media, riders and the wider Giant team for a multi-day experience designed to showcase the bikes in the environment they’re built for. The setting played a key role, combining landscape, performance and product into one cohesive moment.

In partnership with Giant, we developed a flexible event environment designed to support multiple formats across the 3 day launch. The space needed to accommodate bike showcases, presentations and group discussions, while remaining clear, considered and easy to navigate throughout.

We structured the environment around adaptability. A modular system of product displays and branded elements allowed the space to shift seamlessly between different moments, from static showcases to presentations and group talks, without losing clarity or consistency.

Rather than creating a fixed layout, the system was designed to be easily reconfigured. This allowed the team to adapt the space quickly while maintaining a clean, product-focused environment that kept the bikes and components at the centre of the experience.

Projects like this highlight the value of flexible design thinking and creating environments that can evolve in real time while still feeling cohesive and intentional.

The result is an adaptable event space that supports product storytelling, team engagement and real-world experience, allowing the product to take centre stage while the environment works quietly in the background.

If you have an event coming up, get in touch!