Giant Swansea
Client
Giant Bicycles
Location
Swansea, UK
Sector
Retail
Size
7,500 SQ FT
Redefining the retail experience for an iconic cycling brand
Giant approached Whiteroom with a clear ambition: to elevate their UK retail presence and set a new benchmark for experiential bike retail. The Swansea location was earmarked to become a flagship space – not just a store, but a destination that celebrates cycling culture and community.
The challenge was to reimagine an uninspiring warehouse shell and transform it into a world-class environment that seamlessly blended retail, rider services, and brand storytelling. Functionality, flow, and flexibility had to be designed into every detail, creating an intuitive journey for both casual customers and passionate cyclists.
_Concept Design
_2D/ Graphic Design
_Artworking
_3D Design
_Development Design
_Client Service
_Support
_Project Management
_Production
_Prototyping
_Installation
“Giant Swansea was a standout project for us — the brief was ambitious, and the collaboration with the client was spot on. As project manager, my focus was making sure every detail landed right, from the layout and lighting to the finish and flow. The result is a bold, rider-first space that feels intuitive, elevated and unmistakably Giant. It’s a space we’re genuinely proud of.”
— Jon Wetherell, Project Manager, Whiteroom
“Giant Swansea was a standout project for us — the brief was ambitious, and the collaboration with the client was spot on. As project manager, my focus was making sure every detail landed right, from the layout and lighting to the finish and flow. The result is a bold, rider-first space that feels intuitive, elevated and unmistakably Giant. It’s a space we’re genuinely proud of.”
— Jon Wetherell, Project Manager, Whiteroom
The Solution
Whiteroom delivered a comprehensive brand and spatial design solution that brought Giant’s vision to life. Our approach focused on creating a rider-first environment with a strong sense of place and purpose.
The store was zoned to guide visitors through distinct yet connected experiences – from bike displays to apparel, accessories, bike fitting services, and a welcoming rider info lounge. Key architectural interventions included the introduction of exposed structural elements, oversized branded graphics, and custom-designed modular merchandising fixtures that can adapt as the product offering evolves.
Natural materials, muted tones, and planting were layered with Giant’s bold brand colour palette to create warmth and energy within the industrial volume. Careful attention to lighting, wayfinding, and materials ensured every touchpoint reflected the premium nature of the brand while feeling approachable and community-focused.
The Result
The transformation of Giant Swansea has been met with overwhelming positivity from both the client and the cycling community.
The store has become a vibrant hub, attracting cyclists of all levels and providing an elevated retail experience that inspires exploration and loyalty. The flexibility of the design allows the space to evolve with seasonal collections and new product launches, while the service-led layout enhances customer engagement and supports operational efficiency.
The project has helped position Giant as a leader in premium retail environments within the cycling industry and stands as a testament to the power of strong brand storytelling brought to life through exceptional spatial design.
The Result
The transformation of Giant Swansea has been met with overwhelming positivity from both the client and the cycling community.
The store has become a vibrant hub, attracting cyclists of all levels and providing an elevated retail experience that inspires exploration and loyalty. The flexibility of the design allows the space to evolve with seasonal collections and new product launches, while the service-led layout enhances customer engagement and supports operational efficiency.
The project has helped position Giant as a leader in premium retail environments within the cycling industry and stands as a testament to the power of strong brand storytelling brought to life through exceptional spatial design.
OTHER WORK
GOT A NEW PROJECT?
LET'S TALK
GOT A NEW PROJECT?
LET'S TALK
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd
Giant Swansea
Giant Swansea
Client
Giant Bicycles
Location
Swansea, UK
Sector
Retail
Size
7,500 SQ FT
Size
7,500 SQ FT
Redefining the retail experience for an iconic cycling brand
Giant approached Whiteroom with a clear ambition: to elevate their UK retail presence and set a new benchmark for experiential bike retail. The Swansea location was earmarked to become a flagship space – not just a store, but a destination that celebrates cycling culture and community.
The challenge was to reimagine an uninspiring warehouse shell and transform it into a world-class environment that seamlessly blended retail, rider services, and brand storytelling. Functionality, flow, and flexibility had to be designed into every detail, creating an intuitive journey for both casual customers and passionate cyclists.
Redefining the retail experience for an iconic cycling brand
Giant approached Whiteroom with a clear ambition: to elevate their UK retail presence and set a new benchmark for experiential bike retail. The Swansea location was earmarked to become a flagship space – not just a store, but a destination that celebrates cycling culture and community.
The challenge was to reimagine an uninspiring warehouse shell and transform it into a world-class environment that seamlessly blended retail, rider services, and brand storytelling. Functionality, flow, and flexibility had to be designed into every detail, creating an intuitive journey for both casual customers and passionate cyclists.
Redefining the retail experience for an iconic cycling brand
Giant approached Whiteroom with a clear ambition: to elevate their UK retail presence and set a new benchmark for experiential bike retail. The Swansea location was earmarked to become a flagship space – not just a store, but a destination that celebrates cycling culture and community.
The challenge was to reimagine an uninspiring warehouse shell and transform it into a world-class environment that seamlessly blended retail, rider services, and brand storytelling. Functionality, flow, and flexibility had to be designed into every detail, creating an intuitive journey for both casual customers and passionate cyclists.
_Concept Design
_2D/ Graphic Design
_Artworking
_3D Design
_Development Design
_Client Service
_Support
_Project Management
_Production
_Prototyping
_Installation
_Concept Design
_2D/ Graphic Design
_Artworking
_3D Design
_Development Design
_Client Service
_Support
_Project Management
_Production
_Prototyping
_Installation
“Giant Swansea was a standout project for us — the brief was ambitious, and the collaboration with the client was spot on. As project manager, my focus was making sure every detail landed right, from the layout and lighting to the finish and flow. The result is a bold, rider-first space that feels intuitive, elevated and unmistakably Giant. It’s a space we’re genuinely proud of.”
— Jon Wetherell, Project Manager, Whiteroom
“Giant Swansea was a standout project for us — the brief was ambitious, and the collaboration with the client was spot on. As project manager, my focus was making sure every detail landed right, from the layout and lighting to the finish and flow. The result is a bold, rider-first space that feels intuitive, elevated and unmistakably Giant. It’s a space we’re genuinely proud of.”
— Jon Wetherell, Project Manager, Whiteroom
The Solution
Whiteroom delivered a comprehensive brand and spatial design solution that brought Giant’s vision to life. Our approach focused on creating a rider-first environment with a strong sense of place and purpose.
The store was zoned to guide visitors through distinct yet connected experiences – from bike displays to apparel, accessories, bike fitting services, and a welcoming rider info lounge. Key architectural interventions included the introduction of exposed structural elements, oversized branded graphics, and custom-designed modular merchandising fixtures that can adapt as the product offering evolves.
Natural materials, muted tones, and planting were layered with Giant’s bold brand colour palette to create warmth and energy within the industrial volume. Careful attention to lighting, wayfinding, and materials ensured every touchpoint reflected the premium nature of the brand while feeling approachable and community-focused.
Whiteroom delivered a comprehensive brand and spatial design solution that brought Giant’s vision to life. Our approach focused on creating a rider-first environment with a strong sense of place and purpose.
The store was zoned to guide visitors through distinct yet connected experiences – from bike displays to apparel, accessories, bike fitting services, and a welcoming rider info lounge. Key architectural interventions included the introduction of exposed structural elements, oversized branded graphics, and custom-designed modular merchandising fixtures that can adapt as the product offering evolves.
Natural materials, muted tones, and planting were layered with Giant’s bold brand colour palette to create warmth and energy within the industrial volume. Careful attention to lighting, wayfinding, and materials ensured every touchpoint reflected the premium nature of the brand while feeling approachable and community-focused.
Whiteroom delivered a comprehensive brand and spatial design solution that brought Giant’s vision to life. Our approach focused on creating a rider-first environment with a strong sense of place and purpose.
The store was zoned to guide visitors through distinct yet connected experiences – from bike displays to apparel, accessories, bike fitting services, and a welcoming rider info lounge. Key architectural interventions included the introduction of exposed structural elements, oversized branded graphics, and custom-designed modular merchandising fixtures that can adapt as the product offering evolves.
Natural materials, muted tones, and planting were layered with Giant’s bold brand colour palette to create warmth and energy within the industrial volume. Careful attention to lighting, wayfinding, and materials ensured every touchpoint reflected the premium nature of the brand while feeling approachable and community-focused.
The Result
The transformation of Giant Swansea has been met with overwhelming positivity from both the client and the cycling community.
The store has become a vibrant hub, attracting cyclists of all levels and providing an elevated retail experience that inspires exploration and loyalty. The flexibility of the design allows the space to evolve with seasonal collections and new product launches, while the service-led layout enhances customer engagement and supports operational efficiency.
The project has helped position Giant as a leader in premium retail environments within the cycling industry and stands as a testament to the power of strong brand storytelling brought to life through exceptional spatial design.
The transformation of Giant Swansea has been met with overwhelming positivity from both the client and the cycling community.
The store has become a vibrant hub, attracting cyclists of all levels and providing an elevated retail experience that inspires exploration and loyalty. The flexibility of the design allows the space to evolve with seasonal collections and new product launches, while the service-led layout enhances customer engagement and supports operational efficiency.
The project has helped position Giant as a leader in premium retail environments within the cycling industry and stands as a testament to the power of strong brand storytelling brought to life through exceptional spatial design.
The transformation of Giant Swansea has been met with overwhelming positivity from both the client and the cycling community.
The store has become a vibrant hub, attracting cyclists of all levels and providing an elevated retail experience that inspires exploration and loyalty. The flexibility of the design allows the space to evolve with seasonal collections and new product launches, while the service-led layout enhances customer engagement and supports operational efficiency.
The project has helped position Giant as a leader in premium retail environments within the cycling industry and stands as a testament to the power of strong brand storytelling brought to life through exceptional spatial design.
OTHER WORK
OTHER WORK
_Concept Design
_2D/ Graphic Design
_Artworking
_3D Design
_Development Design
_Client Service
_Support
_Project Management
_Production
_Prototyping
_Installation
GOT A NEW PROJECT?
LET'S TALK
GOT A NEW PROJECT?
LET'S TALK
GOT A NEW PROJECT?
LET'S TALK
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd
Part of Whiteroom Design Group
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd