Giant Bicycles & Liv Cycling Launch in Livigno, Italy

We’re pleased to share our latest collaboration with Giant Bicycles and Liv Cycling, an event experience in Livigno, Italy, designed to celebrate the launch of the new Giant Trance Advanced E+ and Liv Intrigue Advanced E+ electric mountain bikes.

Set against the backdrop of the Italian Alps, the event brought together cycling media and the wider Giant and Liv teams to discover the latest bikes, explore the technology behind them and put their performance to the test on Livigno’s famous technical mountain trails.

Working closely with Giant and Liv, our role was to create an event environment that supported the launch, bringing together product presentation, technical education and welcoming spaces for guests to connect with the brands.

The design needed to balance both brands' identities while keeping the new bikes at the centre of the experience. We created dedicated product displays and an area for presentations and discussions with all elements considered to help guests engage with the products and understand the thinking behind their development.

With the surrounding mountains providing the perfect setting for real-world testing, the event space became a central point for guests to come together, learn about the new range and share their experiences throughout the launch.

The result was a branded launch experience that complemented the incredible setting, supported both Giant and Liv's product storytelling and allowed the new electric mountain bikes to take centre stage.

Planning an upcoming product launch or brand event? Get in touch to see how we can help bring it to life.