Whiteroom Celebrates Two Wins at the Creative Retail Awards 2026

Last week the team headed to the Creative Retail Awards 2026, where Whiteroom excitedly came away with two awards recognising our work with Giant Bicycles and New Era.

Our project for Giant Bicycles Swansea took home the award for Multi-Site Rollout, recognising the development and delivery of a retail concept designed to bring the Giant brand to life all while adapting to different locations and customers.

We also received a Highly Commended award in the Graphics category for our New Era MLB Subway Series pop-up at Selfridges. The project brought the energy of New York's iconic baseball rivalry to London through a shoppable brand experience, developed and delivered in just six weeks.

Alongside this, our work on the Giant Bicycles HQ Canteen was shortlisted at the BIID Awards. While we didn't take home an award on this occasion, it was great to see the project recognised alongside some outstanding work from across the industry.

It's always so rewarding to see the work of our team recognised, particularly alongside so many talented agencies and creative projects.

A big thank you to our clients, partners and the wider Whiteroom team who helped bring these projects to life. And congratulations to all the winners, what a great evening celebrating we had!