ELLESSE ISPO
2020
Welcome to Ellesse at ISPO, a trade launch for the latest ski and winter collections
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A Skiwear Launch Built for Impact
Whiteroom designed and delivered the Ellesse winter collection stand for ISPO Munich 2020, creating a high-impact trade show environment that launched the brand’s latest ski wear collection with confidence, energy and presence. The space was designed as a bold retail catwalk, placing the product at the centre of the experience through mannequin styling, large-format campaign imagery, focused lighting and strong brand storytelling.
Services
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ISPO Tradeshow
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Product Launch
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Exhibition Design
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Production
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Install & Dismantle
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Project Management
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Graphics & Content
Approach
The stand was developed to feel more like a fashion presentation than a traditional exhibition space. We created a structured runway of mannequin displays, supported by graphic backdrops, illuminated brand moments, product storytelling and a dynamic overhead lighting feature that brought movement, attitude and visual impact to the collection.
Project Value
The result was a highly engaging brand space that helped Ellesse stand out at one of the world’s leading sports trade shows. The stand successfully increased brand engagement and order activity by 65%, proving the value of combining strong spatial design, product presentation and storytelling within a commercially focused trade show environment.
