GEMINI QUARTZ
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Evolving a Luxury Brand
Gemini Quartz is J. Rotherham's luxury quartz brand, developed in-house to blend contemporary designs with modern technologies. Working closely with the team, we helped evolve the brand by drawing inspiration from the heritage of the business while modernising its identity and creating a flagship product within their portfolio.
Rooted in luxury, authenticity and impeccable style, we elevated the brand through a clean but characterful identity. Gentle typography, an inspirational tone of voice and a bespoke ligature within the logo balanced design with technology, visually reflecting the product concept while helping Gemini Quartz stand confidently amongst its competitors.
Services
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Brand Research
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Storytelling
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Identity Design
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Film & Photography
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Campaign
Collection-Led Storytelling
The product strategy and formation of the collections became the foundation for the creative direction. We planned and art directed a comprehensive photography and film shoot across the entire range, capturing content that reflected the quality and craftsmanship of each surface.
Carefully styled interiors and considered props allowed every collection to tell its own story, creating a flexible content library that continues to support marketing, campaigns and future product launches.
Project Value
The evolution of Gemini Quartz created far more than a refreshed identity. It established a premium brand with a clear point of difference, strengthening its position within the luxury surfaces market while reinforcing J. Rotherham's reputation for quality, innovation and craftsmanship.
By creating a cohesive brand system across identity, product strategy and content, Gemini Quartz now has a scalable platform that supports future growth and delivers a consistent brand experience across every customer touchpoint.
