MERAKI CREATIVE
2023
Meraki partnered with us to craft an identity reflective of their bold vision and welcoming appearance
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The Soul Of Language
Meraki Creative is a vibrant copywriting agency built around bold thinking, creativity and authentic storytelling. Working with brands that challenge convention and communicate with confidence, their approach is rooted in personality, collaboration and the power of language.
To help align the brand with this vision, Meraki partnered with us to create an identity that reflected both their adventurous spirit and welcoming character.
The project centred around the idea of “The Soul of Language” - creating a flexible identity system that captured not only the energy of the brand, but also the creativity and personality behind the way they work.
Services
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Brand Identity
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Brand Research
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Brand Strategy
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Storytelling
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Tone of Voice
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Campaign
Inspired by the atmosphere of the studio itself, the identity combines sophisticated colours, natural tones and expressive illustrative elements. Rich greens, warm terracottas and soft neutrals create a palette that feels both grounded and vibrant, balancing creativity with refinement.
Quirky, doodle-inspired illustrations were layered throughout the identity to reflect Meraki’s creative process from brainstorming and collaboration through to the fluidity and spontaneity of language itself. These elements bring personality and movement into the brand, helping the identity feel approachable, human and full of energy.
Project Value
Alongside the visual identity, flexibility became a key consideration throughout the project. The system was designed to adapt naturally across different touchpoints while maintaining consistency and avoiding visual stagnation over time.
The result is an identity that feels expressive, confident and true to the personality of the brand giving Meraki a creative platform that reflects both their process and the ambitious brands they work alongside.
