CHELTENHAM PRIDE FESTIVAL

2023

All Projects

Brand Identity

Brand Identity

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Graphic Design

Graphic Design

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Motion Design

Motion Design

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Colourful graphic promoting Pride Festival activities, featuring bold typography, vibrant branding and campaign artwork designed for social media and event marketing.

A Resounding Celebration of Love

Cheltenham Pride Festival emerged as a beacon of celebration, unity, and empowerment. The festival organisers approached our agency to craft an identity that would capture the essence of love, vibrancy of the LGBTQ+ community and encourage participation from people of all backgrounds.

Services

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Identity Design

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Campaign

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Motion Design

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Illustration

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Communication

Series of colourful Pride festival posters displayed in a public advertising space, showcasing event branding, campaign design, graphic design and community event marketing.
Bold illustrated motion design created as part of a Pride festival brand identity, featuring vibrant colours, inclusive design and graphic illustration for an event marketing campaign.
Pride festival campaign poster displayed in a street advertising lightbox, showcasing vibrant event branding, graphic design and outdoor marketing for a community festival.
Person wearing a branded Pride festival T-shirt while enjoying an ice cream outdoors, showcasing campaign merchandise, lifestyle photography, event branding and community marketing.
Colourful 'Love is Love' motion graphic designed for a Pride festival campaign, featuring bold typography, vibrant illustrations and inclusive branding for event marketing.

The Challenge

It was crucial to strike a balance between celebration, inclusivity and boldness to ensure that the visual identity truly reflected the festival's spirit. Through the strategic implementation of vibrant visuals, inclusive messaging and a cohesive campaign, we empowered the festival to connect with its audience on a deeper level.

To address the challenge, we developed a comprehensive strategy that revolved around the theme "Love is Love." We wanted to create an identity that was bold, expressive and instantly recognisable. 

pride festival photography showcasing event branding, community engagement and lifestyle photography
Abstract graphic pattern created for a Pride festival brand identity, featuring bold colours and flowing shapes used across campaign branding, event graphics and marketing materials.
Illustrated Pride campaign graphic featuring diverse characters and bold 'Love is Love' typography, showcasing inclusive branding, graphic design and event marketing for a community festival.

“We are humbled beyond words to express our heartfelt gratitude to the wizards at Foretell for their phenomenal work on Cheltenham Pride Festival's 2023 branding. Their creation was not merely an identity, but an emblem of unity, inclusivity, and pride that transcended all our hopes and expectations. Our community didn't just accept it - they embraced it with resounding applause.”

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Anya McKenna - Chair, Cheltenham Pride

“We are humbled beyond words to express our heartfelt gratitude to the wizards at Foretell for their phenomenal work on Cheltenham Pride Festival's 2023 branding. Their creation was not merely an identity, but an emblem of unity, inclusivity, and pride that transcended all our hopes and expectations. Our community didn't just accept it - they embraced it with resounding applause.”

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Anya McKenna - Chair, Cheltenham Pride

“We are humbled beyond words to express our heartfelt gratitude to the wizards at Foretell for their phenomenal work on Cheltenham Pride Festival's 2023 branding. Their creation was not merely an identity, but an emblem of unity, inclusivity, and pride that transcended all our hopes and expectations. Our community didn't just accept it - they embraced it with resounding applause.”

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Anya McKenna - Chair, Cheltenham Pride
campaign graphic created for a Pride festival, featuring vibrant typography and inclusive branding for event marketing and social media.
festival T-shirt design featuring colourful patterns and bold graphics, showcasing event merchandise, apparel design and festival branding.

Project Value

Our strategy was centred around the core message of love being universal, inclusive, and unconditional. This theme became the backbone of our creative process, guiding us as we brought the campaign to life.

Hand making an 'L' gesture against a bright blue background as part of a Pride festival campaign, showcasing inclusive branding, creative art direction and graphic design.
Colourful Pride festival tickets featuring bold typography and vibrant branding, showcasing event identity, printed marketing materials and graphic design.
Crowd waving rainbow flags during a Pride celebration, showcasing community engagement, diversity, inclusion and vibrant festival experiences.
Illustrated Pride festival badge featuring colourful branding and event graphics, showcasing promotional merchandise, brand identity and graphic design.
Person smiling while wearing rainbow accessories at a Pride festival, celebrating diversity and inclusion through vibrant event branding, community engagement and lifestyle photography.

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