MOMENTUM
2021
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Creating a bold narrative for an expressive audience
Momentum provides a range of innovative and trendy E-bikes that are designed to fit the needs of young commuters looking for an enjoyable and sustainable way to get around. Our task was to create a vibrant brand launch video which connected with the young and trendy Gen-Z customer. To achieve this, we captured the unique personalities and everyday moments of different riders in the busy streets of Birmingham.
Services
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Brand Research
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Storytelling
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Creative Direction
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Design
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Campaign
Brand Launch
While the brand launch video achieved the long form piece to engage viewers during the campaign - the storytelling which informed the rider stories became the springboard for future content. Each rider and the footage captured could be used to create other content for social, further highlighting different uses and benefits of the product.
Project Value
By creating a campaign centred around authentic rider stories rather than product features alone, Momentum was able to connect with a younger audience in a more meaningful way. The launch established a clear brand personality while positioning the bikes within the everyday moments and lifestyles of their customers.
