NEW ERA, WORKSPACE
2023
New Era came to us with a clear challenge: create a versatile space to not only accommodated individual employees but also provided a space where teams collaborate
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A workspace that works as hard as the brand
New Era came to us with a clear challenge: create a versatile space to not only accommodated individual employees but also provided a space where teams collaborate.
The space needed to balance focused, day-to-day working with moments for showcasing product, hosting, taking meetings and handling private calls - all within one cohesive environment. It had to feel functional for internal teams, while still presenting New Era’s identity clearly and confidently to visitors.
Services
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Concept Design
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3D Design
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Development Design
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Client Service
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Project Management
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Production
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Installation
Solving the problem with the design
The key challenge was creating a hybrid showroom-workspace that could flex throughout the day without feeling cluttered or compromised.
Zoning played a central role in the design. Individual work areas, collaborative zones and brand presentation spaces were carefully planned so they could shift in use as needed. New Era collaborates with some truly iconic brands, so we wanted them to stand out in the space as well as keeping it on brand.
To ensure the environment felt authentic, New Era’s brand was embedded directly into the design. Colour, materiality and texture were carefully layered throughout the space, creating a strong visual identity throughout.
Project Value
The finished environment feels unmistakably New Era bold yet considered, functional yet expressive. Teams are supported internally with spaces that encourage focus and collaboration, while the brand is presented clearly and confidently to external visitors.
The result is a workspace that brings work, brand and people together under one roof - adaptable, practical and designed to evolve with the business.
