REVL
2022
Revl approached us to evolve the brand’s look and feel and create a stronger, more consistent presence across its marketing channels.
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Creating a Fun Drinking Experience at Home
Since launching in 2019, Revl had grown quickly within the direct-to-door drinks market. Ready for the next stage of growth, they approached us to evolve the brand’s look and feel and create a stronger, more consistent presence across its marketing channels.
We began by revisiting the brand’s positioning and audience to understand where the biggest opportunities for growth sat. This helped shape a clear objective: positioning Revl at the forefront of customers’ minds when planning drinks and experiences at home.
Services
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Brand Research
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Storytelling
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Identity Design
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Campaign
Bringing More Energy to the Brand
Connecting more effectively with customers across lifestyle-led channels such as Instagram became a key part of the strategy. The identity needed to excite, engage and motivate customers while remaining recognisably Revl.
Building on the bright and direct personality of the original brand, we introduced a more sophisticated colour palette alongside a flexible set of graphical elements that brought greater energy and personality to its content.
Project value
The resulting identity gave Revl the flexibility to create varied content across different channels while maintaining a consistent and recognisable brand experience.
