NEW ERA X END

2021

All Projects

Live Event

Live Event

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Retail Activation

Retail Activation

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Brand Collaboration

Brand Collaboration

The leading baseball headwear brand New Era teamed up with END. for a unique customer activation at their flagship London store in Soho.

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Open retail pop-up activation featuring bespoke display fixtures, branded product shelving and collaborative merchandising for a streetwear brand partnership inside a contemporary retail store.

Fitted Experience

The leading baseball headwear brand New Era teamed up with END. for a unique customer activation at their flagship London store in Soho.

We created an instore brand experience which transformed a key selling space into a 2-day pop-up which engaged END’s customers with the New Era brand. The bespoke embroidery machine gave customers the opportunity to design their own New Era 59Fifty custom fit cap.

Services

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Concept Design

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3D Design

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Development Design

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Client Service

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Project Management

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Production

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Installation

  • sketch showing the front elevation of a streetwear brand collaboration pop-up activation, featuring bespoke retail fixtures, digital displays and experiential retail design.
  • sketch showing the front elevation of a streetwear brand collaboration pop-up activation, featuring bespoke retail fixtures, digital displays and experiential retail design.
  • visualisation of a retail pop-up activation showing custom display units, branded graphics, planting and customer engagement areas for a streetwear brand collaboration.
  • visualisation of a retail pop-up activation showing custom display units, branded graphics, planting and customer engagement areas for a streetwear brand collaboration.
  • render sketch of a streetwear retail activation featuring bespoke merchandising fixtures, digital screens and immersive brand experience elements within a pop-up store.
  • render sketch of a streetwear retail activation featuring bespoke merchandising fixtures, digital screens and immersive brand experience elements within a pop-up store.
  • sketches of bespoke retail display fixtures created for a streetwear brand collaboration pop-up, showcasing custom merchandising units, display furniture and activation design elements.
  • sketches of bespoke retail display fixtures created for a streetwear brand collaboration pop-up, showcasing custom merchandising units, display furniture and activation design elements.
Customers exploring a streetwear brand collaboration pop-up activation inside a retail store, featuring bespoke display fixtures, branded merchandising and experiential retail design.
Retail storefront showcasing a streetwear brand collaboration pop-up activation with large window graphics, branded displays and immersive visual merchandising.
Streetwear caps displayed on bespoke retail shelving with integrated planting as part of a collaborative pop-up activation, showcasing premium visual merchandising and retail display design.
Wide view of a streetwear brand collaboration pop-up inside a retail store, featuring digital screens, bespoke fixtures, apparel displays and experiential retail design.
Close-up of streetwear caps displayed on bespoke shelving beneath branded graphics, showcasing premium retail merchandising and collaborative pop-up activation design.
Exterior retail signage promoting a streetwear brand collaboration pop-up activation, featuring bold branding and storefront graphics designed to attract visitors.
Retail window display featuring colourful campaign graphics and branded visuals for a streetwear collaboration pop-up activation, showcasing experiential retail and visual merchandising.

Blending baseball with tailoring

The Whiteroom team created and delivered a personal fitting experience that was perfect for END. and their fashion-forward customer base. Together with the event space the team installed a branded window made from recycled fabrics and yarn.

Customer using a cap customisation station inside a streetwear brand collaboration pop-up activation, featuring bespoke embroidery equipment, personalised cap design and an interactive retail experience.
cap customisation station
customer trying on cap in retail actiavtion
Collection of branded streetwear caps displayed on bespoke retail shelving, showcasing premium product merchandising, visual display design and collaborative pop-up retail.
retail activation-details

“Incredible execution by the team at Whiteroom. Strengthening our relationship with our partners at end clothing and delivering a brilliant 2 day pop-up event for New Era.”

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New Era - European Marketing Manager

“Incredible execution by the team at Whiteroom. Strengthening our relationship with our partners at end clothing and delivering a brilliant 2 day pop-up event for New Era.”

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New Era - European Marketing Manager

“Incredible execution by the team at Whiteroom. Strengthening our relationship with our partners at end clothing and delivering a brilliant 2 day pop-up event for New Era.”

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New Era - European Marketing Manager

Project Value

Thanks to this successful collaboration, New Era and END. were able to bring their brands together and reach a whole new audience.

Wide view of a streetwear brand collaboration pop-up activation inside a retail store, featuring bespoke display fixtures, branded merchandising and experiential retail design.
retail display showcasing streetwear caps and apparel with integrated planting and campaign graphics, highlighting visual merchandising and collaborative pop-up design.
Close-up of 'Originators of the True Fitted' branded graphics within a streetwear pop-up activation, showcasing retail branding, experiential design and visual merchandising.
retail display showcasing streetwear caps and apparel with integrated planting and campaign graphics, highlighting visual merchandising and collaborative pop-up design.

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