NEW ERA X END
2021
The leading baseball headwear brand New Era teamed up with END. for a unique customer activation at their flagship London store in Soho.
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Fitted Experience
The leading baseball headwear brand New Era teamed up with END. for a unique customer activation at their flagship London store in Soho.
We created an instore brand experience which transformed a key selling space into a 2-day pop-up which engaged END’s customers with the New Era brand. The bespoke embroidery machine gave customers the opportunity to design their own New Era 59Fifty custom fit cap.
Services
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Concept Design
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3D Design
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Development Design
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Client Service
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Project Management
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Production
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Installation
Blending baseball with tailoring
The Whiteroom team created and delivered a personal fitting experience that was perfect for END. and their fashion-forward customer base. Together with the event space the team installed a branded window made from recycled fabrics and yarn.
Project Value
Thanks to this successful collaboration, New Era and END. were able to bring their brands together and reach a whole new audience.
