NEW ERA MADRID

2025

All Projects

Retail

Flagship Store

Multi-store Rollout

New Era’s latest flagship store in Madrid marks a bold new chapter for the brand in Europe.

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Premium New Era retail interior featuring illuminated product displays, branded graphics and digital storytelling elements.

Innovative Design Meets Brand Legacy: New Era's Madrid Flagship Store

New Era’s latest flagship store in Madrid marks a bold new chapter for the brand in Europe. Located on the iconic Gran Vía, this space is more than just a retail destination, it’s an immersive brand experience that blends sport, culture and fashion.

We were tasked with bringing their vision to life, creating a premium retail store that seamlessly integrates storytelling, product and heritage. From concept to completion, we worked closely with New Era to design a space that elevates the customer journey while staying true to the brand’s global influence on streetwear and sports culture.

Services

Concept Design

3D Design

Development Design

Client Service

Support

Project Management

Production

Multi-store Rollout

New Era storefront within a shopping centre featuring large digital screens, illuminated branding and dynamic window displays designed to attract footfall and create a strong retail presence.

Large-scale architectural retail installation featuring digital media screens, branded graphics and prominent New Era signage

product customisation and personalisation area featuring digital screens, branded graphics and customer engagement touchpoints

Feature merchandising wall showcasing New Era caps and apparel alongside large-format lifestyle imagery.

Contemporary New Era retail interior featuring apparel displays, seating areas and premium merchandising fixtures

The Challenge

New Era wanted a flagship store in Madrid that felt premium yet authentic, a space that would engage customers beyond just shopping. We wanted to create a retail environment that had a balanced but sleek, stadium-inspired aesthetic with interactive digital elements, all while ensuring the design could be seamlessly rolled out across multiple locations.

Custom retail clothing rail featuring New Era branding integrated into the fixture base.

Open-plan New Era retail interior featuring apparel displays, cap merchandising walls, digital screens and branded fixtures

“Whiteroom’s vision and design leadership have helped us redefine New Era’s retail experience. The Madrid store on Gran Vía was one of the first flagship stores to launch outside of the UK, and it’s a fantastic example of how the new vision translates on the ground. The team were creative, collaborative and worked closely with our local partners in Spain to bring the concept to life.”

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New Era

“Whiteroom’s vision and design leadership have helped us redefine New Era’s retail experience. The Madrid store on Gran Vía was one of the first flagship stores to launch outside of the UK, and it’s a fantastic example of how the new vision translates on the ground. The team were creative, collaborative and worked closely with our local partners in Spain to bring the concept to life.”

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New Era

“Whiteroom’s vision and design leadership have helped us redefine New Era’s retail experience. The Madrid store on Gran Vía was one of the first flagship stores to launch outside of the UK, and it’s a fantastic example of how the new vision translates on the ground. The team were creative, collaborative and worked closely with our local partners in Spain to bring the concept to life.”

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New Era

Project Value

Through dynamic digital content, bold visuals and carefully curated product displays, we created more than just a store, it’s a journey through New Era’s story, innovation and community impact. The layout was designed to guide customers on a journey, seamlessly blending the brand’s authenticity with its quality, forward-thinking, trendy identity.

product display kit for caps in retail store

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