NEW ERA MADRID
2025
New Era’s latest flagship store in Madrid marks a bold new chapter for the brand in Europe.
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Innovative Design Meets Brand Legacy: New Era's Madrid Flagship Store
New Era’s latest flagship store in Madrid marks a bold new chapter for the brand in Europe. Located on the iconic Gran Vía, this space is more than just a retail destination, it’s an immersive brand experience that blends sport, culture and fashion.
We were tasked with bringing their vision to life, creating a premium retail store that seamlessly integrates storytelling, product and heritage. From concept to completion, we worked closely with New Era to design a space that elevates the customer journey while staying true to the brand’s global influence on streetwear and sports culture.
Services
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Concept Design
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3D Design
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Development Design
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Client Service
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Support
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Project Management
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Production
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Multi-store Rollout
The Challenge
New Era wanted a flagship store in Madrid that felt premium yet authentic, a space that would engage customers beyond just shopping. We wanted to create a retail environment that had a balanced but sleek, stadium-inspired aesthetic with interactive digital elements, all while ensuring the design could be seamlessly rolled out across multiple locations.
Project Value
Through dynamic digital content, bold visuals and carefully curated product displays, we created more than just a store, it’s a journey through New Era’s story, innovation and community impact. The layout was designed to guide customers on a journey, seamlessly blending the brand’s authenticity with its quality, forward-thinking, trendy identity.
