SWEATY BETTY
2025
Welcome to Sweaty Betty's new Global head office based in Kings Place, a dynamic and cultural heart of London.
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A Headquarters Designed for Movement, Mindset & Collaboration
Sweaty Betty’s new global headquarters is more than just an office. It’s a dynamic, energising hub designed to bring people together, spark creativity, and inspire movement. Every element reflects the brand’s ethos of empowerment, well-being, and collaboration, creating a space where teams feel connected and inspired. From light-filled workspaces to purposeful zones for creativity and innovation, the design reimagines the modern workplace, seamlessly integrating product development, operations, and brand storytelling. Flexible, adaptable, and future-focused, this headquarters is where the Sweaty Betty culture thrives.
Services
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Concept Design
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3D Design
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Development Design
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Client Service
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Project Management
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Production
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2D/ Graphic Design
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Artworking
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Installation
Approach
Sweaty Betty needed a workspace as dynamic and high-performing as its brand. A place that united teams, inspired creativity, and supported evolving ways of working. Whiteroom solved this by designing a flexible, light-filled environment that balances collaboration with focus. A sweeping curved glass wall floods the space with natural light, enhancing well-being, while adaptable curtain architecture creates seamless transitions between private and open areas. Thoughtfully zoned workspaces, including product testing areas, creative hubs, and breakout spaces ensure every aspect of the brand’s operations is supported and elevated..
Project Value
The new Sweaty Betty headquarters is more than just a workplace. It’s a strategic hub designed to unite teams, streamline operations, and inspire creativity. By breaking down traditional silos and creating fluid, multifunctional spaces, Whiteroom has shaped an environment where collaboration, focus, and brand storytelling seamlessly coexist. Carefully curated acoustic solutions, adaptable layouts, and immersive brand zones ensure the space works as hard as the people within it. This thoughtfully crafted headquarters not only supports Sweaty Betty’s evolving ways of working but also sets a new benchmark for dynamic, purpose-driven office design. A space that will continue to empower and evolve with the brand’s future..
