UPRISE RETAIL

2024

Retail

Retail

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Brand Store

Brand Store

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Branding

Branding

Welcome to UPRISE a direct to consumer e-bike brand store founded by Cycle Solutions

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Fully Charged

We were commissioned by the team at Cycle to Work to create a new customer-facing e-bike brand, UpRise. Originally conceived as an online-only venture, UpRise has swiftly expanded into the physical retail space, with its first flagship store opening near their headquarters in Swansea.

The UpRise brand embodies a sleek, industrial aesthetic, utilising bold metal materials complemented by contrasting textures such as timber and elegant ceramic tiles. This design approach creates a refined industrial look and feel. Collaborating closely with UpRise, we developed a store experience centered on the customer and community. At the heart of the space is a multifunctional hangout and checkout bar, providing a welcoming area for both socialising and transactions.

Services

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Retail Design

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Brand Store

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Concept Design

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Graphics & Branding

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Technical Design

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Manufacture

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Installation

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Project Management

Approach

The store features bespoke retail furniture designs throughout, with each display crafted to be easily movable. This flexibility allows for complete reconfiguration of product categories and visual merchandising, ensuring the space can be tailored to various needs. Whether transitioning from a high-density product display to an open-plan event space, the store is designed to perfectly accommodate the brand's evolving requirements.

“Whiteroom understood our vision for creating a new e-bike-only brand and destination store, then brought it to life with clarity, creativity and care. From design through to completion, the team delivered beyond expectation.”

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UPRISE, Co-Founder & Brand Manager

“Whiteroom understood our vision for creating a new e-bike-only brand and destination store, then brought it to life with clarity, creativity and care. From design through to completion, the team delivered beyond expectation.”

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UPRISE, Co-Founder & Brand Manager

“Whiteroom understood our vision for creating a new e-bike-only brand and destination store, then brought it to life with clarity, creativity and care. From design through to completion, the team delivered beyond expectation.”

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UPRISE, Co-Founder & Brand Manager

Project Value

UpRise is fully committed to delivering the best e-bike products and services to the market, aiming to become the premier destination brand for all e-bike-related experiences in the South West. We are excited to watch this brand grow and are dedicated to supporting them every step of the way.