WOLVERINE BARCELONA
2024
Welcome to Wolverine World Wide office workspace and multi brand showroom based in Barcelona.
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Designing for Performance
Whiteroom was tasked with creating a new workspace and dual-brand showroom for Wolverine Worldwide in Barcelona, celebrating two of their leading footwear brands: Merrell and Saucony. The design needed to blend function with strong brand presence — delivering a modern, engaging environment for both work and product storytelling.
Materiality, colour and lighting were central to the design vision. A base palette of natural timber, concrete tones and soft finishes set a calm, neutral backdrop, while bold brand accents and strategic lighting brought energy, clarity and focus to the space.
Services
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Workspace Design
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Commercial Interiors
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Showrooms
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Hospitality
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Design Development
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3D Design
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Production
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Installation
The Challenge
The main challenge was space planning — transforming a blank canvas into a dynamic, multi-use environment that clearly expressed two distinct brand identities. It needed to feel unified yet allow Merrell and Saucony to each have a clear voice.
We achieved this through zoning and brand-led detailing: Merrell’s space uses vibrant orange frameworks and rugged cues, while Saucony’s is crisp and urban, with monochrome tones and curated displays. Timber, textiles and patterned tiles brought warmth and contrast, softening the industrial shell and grounding each space.
The Result
The result is a versatile, design-led space that balances workplace efficiency with immersive brand experience. The entrance sets the tone with timber slatting and considered lighting. Open-plan work areas feel bright and collaborative, while each showroom offers a distinct visual story.
Targeted lighting and clean displays elevate the footwear collections, and social spaces like the café add colour, pattern and comfort. The overall effect is a space that feels light, flexible and deeply connected to the brands it represents.
