+VENTURE
2020
Venture is an online coaching platform offering a personal one-to-one service designed to invigorate, educate and encourage clients to maximise the art of living through sport and exercise.
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Coaching that's personal
Venture is an online coaching platform offering a personal one-to-one service designed to invigorate, educate and encourage clients to maximise the art of living through sport and exercise.
The team needed an identity and tone of voice that reflected their holistic approach while inspiring clients to seek new heights. After spending time with the people behind the brand, we took the soul and vision of its creators and translated it into a visual and verbal identity that felt personal, motivating and full of energy.
Services
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Identity Design
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Brand Research
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Storytelling
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Logo Design
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Identity Design
Adding Venture
Through eloquent language, exploration-focused imagery and a distinctive visual identity, we created a brand centred around Venture’s approach to personal development.
The logo and ident brought the ethos ‘+ (add) venture’ to life, representing a journey that goes beyond fitness alone. The brand encourages people to elevate both body and mind through exploration, appreciation and drive, creating an identity that reflects the personal nature of the coaching experience.
Taking cues from the energy found outdoors, the colour palette was inspired by the sky, land and sea. Turquoise hues and contrasting sunset oranges were balanced with a neutral palette, creating an inspirational yet contemporary foundation for the brand to grow.
Project Value
The new identity gave Venture a clear platform from which to launch and communicate its approach to coaching. By bringing together strategy, visual identity and tone of voice, we created a cohesive brand that could connect with clients on a more personal level while standing confidently within the growing fitness and wellbeing market.
More importantly, the identity gave Venture the flexibility to grow while maintaining the personality, energy and holistic thinking at the heart of the brand.
