GIANT TUGBY STORE

When it comes to creating your perfect retail design, it’s no longer enough to simply display products.  

The most impactful stores go further. They blend lifestyle, community and performance to create experiences that connect with customers and that is what builds long-term brand loyalty. 

Our award-nominated Giant Tugby store is a powerful example of how a design and build agency can deliver this vision in practice. 

Shortlisted for a Creative Retail Award, the store demonstrates how innovative design can transform a retail space into a cultural hub, a brand statement and a lifestyle destination rather than just a bike store. This can then be translated into their stores all over the UK. 

In this blog, we’ll share three key lessons from Giant Tugby: 

• Lifestyle brings the brand story to life - design that reflects aspiration and identity. 

• Community builds loyalty - creating spaces where customers feel they belong. 

• Performance creates confidence - ensuring clarity, usability and consistency across the customer journey. 

Lesson 1: Lifestyle Brings the Brand Story to Life 

Great brand experience is about more than products; it’s about conveying the lifestyle that those products represent. Position your retail space as an extension of your customer’s lifestyle as the stronger the connection and relatability, the stronger the loyalty for your brand. 

At Giant Tugby, high-impact hero bike displays, bold lighting and curated product zones showcase Giant’s performance rich DNA while also inspiring riders of all levels. 

Sleek finishes and a refined material palette ensure that the environment feels premium yet approachable for new cyclists, embodying the aspirational lifestyle at the heart of the cycling community. 

Lesson 2: Community Builds Loyalty 

The most successful design creates spaces where people feel they belong.  

When designing a retail space make sure to focus on spaces for people, not just the products. Community-led design allows you to create environments customers feel comfortable in and want to return to. 

At Giant Tugby, we introduced a dedicated ‘Rider Info’ hub alongside a relaxed seating area. This became a community touchpoint where cyclists can find local event details, connect with clubs or even share stories with the Giant team. Plus, each store offers routes inspired by its location, giving customers a more personal connection.

By weaving community into the environment, the store becomes more than a showroom it’s a place where relationships are built, loyalty is fostered and can be replicated across all Giant stores across the UK. 

Lesson 3: Performance Creates Confidence 

Performance-led retail interior design eliminates visual noise and builds customer confidence. When products are easy to navigate and engaging to explore, decision-making offten feels effortless and when something is effortless customers are more likely to purchase. 

At Giant Tugby, modular display systems and strategically placed lightboxes showcase bikes and accessories with impact. Interchangeable graphics and flexible merchandising systems allow the space to adapt quickly while maintaining a consistent global identity. 

This level of technical excellence reflects the same performance-driven values that customers associate with the Giant brand, throughout all their stores. 

Final Thoughts

For brands looking to elevate their workplace design, hospitality design or retail environments, the lesson from Giant Tugby is clear: when lifestyle, community and performance converge, design stops being a backdrop, it becomes the customer experience. 

Looking to elevate your retail space in 2025? Contact us today to explore how we can help you create an innovative and engaging store experience!