Fitted experience.

The leading baseball headwear brand New Era teamed up with END. for a unique customer activation at their flagship London store in Soho.

We created an instore brand experience which transformed a key selling space into a 2-day pop-up which engaged END’s customers with the New Era brand. The bespoke embroidery machine gave customers the opportunity to design their own New Era 59Fifty custom fit cap.

Blending baseball with tailoring, the Whiteroom team created and delivered a personal fitting experience that was perfect for END. and their fashion-forward customer base. Together with the event space the team installed a branded window made from recycled fabrics and yarn. Thanks to this successful collaboration, New Era and END. were able to bring their brands together and reach a whole new audience.