Wolverine Worldwide

Empowering the Future of Work.

Sector
Workspace, Offices, Showrooms

Location
St Pancras, Kings Place, London UK

Size
20,000 sq ft

Services
Interior Design / Project Management / Experience Design / Manufacture / Installation

Install Duration:
24 weeks onsite; 18 months Design and Planning

Partners:
16+ Different Contractors and Suppliers

In a world shaped by remote work and evolving work patterns, Wolverine has embraced a visionary approach to support its employees across their portfolio of brands including Merrell, Saucony, Hush Puppies and Caterpillar to name a few. The recently completed European Headquarters, designed in collaboration with Whiteroom, represents an inspirational working environment that encourages productivity, collaboration, and creativity while fostering the company's new remote working model.

Wolverine's forward-thinking strategy involves creating a dynamic and flexible workspace that complements their employees' remote work setup. By reducing their physical footprint within the building, the company has invested in crafting versatile spaces that can be easily booked by teams and brands to foster in-person interactions and boost productivity.

Encompassing a vast 20,000 square feet, the newly refurbished office stands as a testament to the future of workspace design. Whiteroom embraced the challenge, investing 18 months in meticulous design and planning, followed by a 24-week on-site installation period. A total of 16+ different contractors and suppliers managed by Whiteroom bringing this visionary project to life.

A Vision Turned Reality

The European Headquarters caters to the needs of 160 staff members, offering thoughtfully designed dedicated department zones, sleek desks, and breakout spaces that foster collaboration and creativity. In addition to this, the space boasts 3 impressive showrooms that showcase Wolverine's esteemed brands, providing an immersive experience for clients and partners.

Spaces to Thrive

The European Headquarters boasts a diverse range of purpose-built spaces, each catering to specific needs. Design hubs and discussion lounges provide the perfect backdrop for brainstorming sessions, encouraging employees to explore innovative ideas collaboratively. Private video conference rooms and pods allow for seamless virtual meetings, ensuring team members can connect effortlessly, regardless of their location.

Connecting and Empowering Teams

A highlight of the new setup is the large town hall theatre, equipped to host presentations, guest speakers, and company events. This space not only facilitates information-sharing but also strengthens the sense of community within the organisation. Brand showrooms for Merrell, Saucony and Caterpillar thoughtfully designed to open onto desking zones bridge the gap between teams and product culture, enabling a seamless exchange of ideas.

NURTURING A CULTURE OF CONNECTION.

Recognising the value of social interactions in driving creativity and collaboration, the headquarters embraces a café culture canteen, designed to foster relaxed lunches and meetings. This vibrant hub encourages employees to connect on a personal level, strengthening team dynamics.

A Technologically Advanced Ecosystem

The entire environment is enriched with cutting-edge technology, underscoring Wolverine's commitment to sustainability and operational efficiency. Intelligent lighting systems track human behaviour, optimizing energy consumption and reducing the company's carbon footprint. Remote booking systems empower employees to effortlessly reserve spaces tailored to their needs, promoting seamless coordination.

An Inspiring Space

Beyond functionality, the design aesthetic and material choices have been thoughtfully curated to create a powerful and inspiring atmosphere. The environment stimulates creativity, encourages innovation, and empowers employees to take pride in their workspace.

A Transformation for Success

The European Headquarters for Wolverine marks a transformational journey for the company, redefining the workspace as an adaptable, vibrant, and empowering ecosystem. Embracing change and innovation, Wolverine stands at the forefront of modern work culture, where the lines between in-person and remote work are seamlessly blurred.

THE BUILD

The Future of Work

At Whiteroom, we are incredibly proud to have partnered with Wolverine on this pioneering project. Our shared commitment to excellence and innovation has resulted in a workspace that inspires growth, fosters creativity, and ignites success.