CODEMASTERS HQ
2018
Welcome to CODEMASTERS Campus new visitor HQ foyer in the heart of Warwickshire, UK
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Turning arrival into a branded racing experience
Codemasters needed a visitor welcome experience that reflected the energy, creativity and ambition of the brand. The existing campus foyer felt dated and disconnected from the world-class games being created inside the building.
The ambition was to transform the entrance into a brand experience with impact, one that captured the spirit of F1 racing, celebrated Codemasters heritage and created a stronger first impression for visitors, partners and teams.
Services
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Brand Home
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HQ Campus
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Visitor Experience
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Interior Design
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Concept Design
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Design Development
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Project Management
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Manufacture
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Installation
Approach
We designed the space around speed, energy and storytelling. From the “Racing Ahead” arrival moment to the immersive tunnel, simulator experience, digital content and curated racing memorabilia, every touchpoint was created to build momentum through the space.
The design combined bold graphics, sharp lighting, interactive moments and architectural detail to create a visitor journey with pace and purpose. It moved the foyer beyond reception, turning it into an experience that introduced the brand before a meeting had even started.
Project Value
The completed space transformed an outdated campus entrance into a confident visitor destination. It gave Codemasters a stronger way to welcome guests, celebrate its achievements and communicate its position as a global games maker across F1 and esports.
More than a visual upgrade, the project created a space with energy, relevance and commercial value. It helped the building work harder for the brand, giving staff, visitors and partners a clearer sense of the creativity, culture and ambition behind Codemasters.
