FABRICA EXCEPIONAL

2024

Hospitality

Hospitality

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Bar Design

Bar Design

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Madrid

Madrid

Welcome to Fabrica Exceptional the original micro brewery bar for the Madri Exceptional

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Madri Bar

The Soul of Madrid in Every Sip 

Fabrica Excepcional is a new bar concept in the heart of the vibrant Malasana district of Madrid. It is a collaboration between La Sagra brewery and Fabrica, Madrid’s only ‘brew-pub’. The venue will offer drinkers the opportunity to enjoy modern beers and lagers from both brewers as well as have a chance to try new liquids and collaborations as well as Madri Excepcional which was created by La Sagra in partnership with Molson Coors.   

Services

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Hospitality

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Bar Design

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Commercial Interiors

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Branding

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Design Devlopment

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Client Services

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Production

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Installation

Madri branding
branding design
Madrid artwork
Bar Design
Bar branding
bar branding
bar design

The Challenge

La Sagra brewery and Fábrica envisioned a new bar concept that went beyond function, it needed to be a dynamic, community-driven space that would serve as a hub for both locals and visitors. We also needed to balance both brand identities with historical influences, ensuring every element felt both heritage-rich and forward-thinking. 

They needed a venue that felt lived-in yet fresh, integrating traditional materials, custom artwork and thoughtful spatial planning to encourage interaction and storytelling. The space was thoughtfully designed and laid out to seamlessly integrate a fully operational brewery, giving visitors a front-row seat to the craft behind every pint.

Bar branding
madri branding
Madri Campaign Design
madri

"Whiteroom brought our vision for Fabrica Excepcional to life with authenticity, imagination and cultural sensitivity. They understood the soul of what we were trying to create and delivered a space that not only celebrates Madrid’s brewing heritage but feels fresh, vibrant and full of storytelling. Their collaborative approach made them an invaluable partner on this project."

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Sarah Howes - Molson Coors

madri

"Whiteroom brought our vision for Fabrica Excepcional to life with authenticity, imagination and cultural sensitivity. They understood the soul of what we were trying to create and delivered a space that not only celebrates Madrid’s brewing heritage but feels fresh, vibrant and full of storytelling. Their collaborative approach made them an invaluable partner on this project."

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Sarah Howes - Molson Coors

madri

"Whiteroom brought our vision for Fabrica Excepcional to life with authenticity, imagination and cultural sensitivity. They understood the soul of what we were trying to create and delivered a space that not only celebrates Madrid’s brewing heritage but feels fresh, vibrant and full of storytelling. Their collaborative approach made them an invaluable partner on this project."

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Sarah Howes - Molson Coors
Madri graphic design
bar menu design

Project Value

In collaboration with our sister studio, Foretell Studio, we made sure every design choice was carefully curated to reflect all this. Bespoke artwork throughout the space captures the city’s essence, telling a visual story that connects visitors to the rich cultural heritage of Spain and champions the fusion of ideas which sits at the heart of the Madrileños. Heritage-inspired details, such as houndstooth-patterned stools and raw, tactile materials, bridge the gap between past and present, ensuring a design that is both timeless and fresh.  

bar design
branding design
bar design
bar stools
Madri branding
Madri Bar