GIANT TUGBY
2024
After 24 months of developing a new global retail format, the first store using this format, designed by Whiteroom, has been launched in Tugby, UK.
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After 24 months of developing a new global retail format, the first store using this format, designed by the Whiteroom team, has been launched in Tugby, UK. Appointed in 2022, we created a modular, high-impact store concept for the Giant Group's multi-brand portfolio, including Giant, LIV, CADEX, ARX, and Momentum.
While the focus was on the leading brands Giant and LIV, the store format was designed to be flexible and scalable to accommodate the growth of each brand. We developed a system that ensures a consistent brand appearance, enabling easy presentation of product collections and brand stories. This system allows for complete floor rotation of brands and products, enabling each store and market to visually merchandise according to their customers' brand interests.
Services
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Concept Design
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2D/Graphic Design
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3D Design
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Artworking
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Development Design
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Client Service
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Project Management
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Production
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Installation
Technical Excellence
Delivering an entirely new store concept with exceptional technical precision. Our innovative design combines sleek aesthetics with practical functionality, providing an enhanced shopping experience that perfectly embodies Giant's brand values.
Project Value
Since this project, this store concept for Giant Bicycles is being implemented worldwide. This fresh design, combining modern aesthetics with optimal functionality, aims to elevate the shopping experience in all markets. Each location reflects Giant's brand ethos, creating a unified and captivating retail presence globally.
