URBAN HIVE
2021
Urban Hive is a contemporary co-living brand blurring the lines between property development and shared housing, supporting a new generation of young professionals and how they live, work and engage in the city.
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Connecting and empowering communities in the city
Urban Hive is a contemporary co-living brand blurring the lines between property development and shared housing, supporting a new generation of young professionals and how they live, work and engage in the city.
Our mission was to create a cohesive identity which appealed to both property investors and young professionals, allowing the brand to bring the two closer together promoting a more considered living experience and financial stability.
Services
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Brand Research
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Brand Strategy
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Storytelling
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Identity Design
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Campaign
The Concept
Their brand name was more than a metaphor, it was a philosophy, a mindset - a notion that all parties existed to achieve the same goal. This hive principle became the foundation for creative where a flexible style built around diagrams inspired from building plans formed the structure of the identity. Like a living organism this style could continually shift creating dynamic visuals across all touch-points of the brand.
Project Value
Urban Hive was built around the idea of bringing people together, and the brand needed to reflect that at every touchpoint. The result was a flexible identity that not only supported launch but also provided a scalable platform for future developments, marketing and resident engagement.
