MOMENTUM
2024
Our mission centred on capturing the experience of riding a Momentum bike rather than simply highlighting features.
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Your Journey, Your Rules.
Momentum is a cycling brand reshaping our daily journeys and inspiring alternative travel through a range of stylish and practical electric bikes. With a number of new models launching into the range, the brand entrusted us with directing and producing both photography and film, alongside building a launch campaign to unveil the collection to customers.
Our mission centred on capturing the experience of riding a Momentum bike rather than simply highlighting features. We began by translating each bike into an individual rider story, giving every product a tangible narrative for consumers to relate to. From whimsical city flower deliveries on the utility-focused Pakyak to moments of architectural exploration on the city-ready Voya, the stories reflected the essence of urban living.
Services
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Campaign
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Art Direction
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Storytelling
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Communication
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Photography
Rolling with The City
Our storytelling focused on understanding the product features and translating them into compelling visual moments. Whether capturing the versatility of the Pakyak through a four-legged companion or illustrating the Voya’s agility sweeping through city streets, each story communicated the product through subtle visual cues.
These moments, alongside the overall tone of each film, helped deliver the practical appeal of the bikes through a more emotional and relatable lens that resonated with Momentum’s audience.
Project Value
Throughout the production process, the client was able to witness content being captured live, providing feedback and input in real time. This collaborative approach ensured the creative direction remained aligned throughout the shoot.
The resulting content became the foundation of Momentum’s wider launch campaign, supporting social media, digital advertising and broader brand storytelling across multiple platforms to maximise visibility and engagement.
