Wolverine Milan
Client
Wolverine Wolrdwide
Location
Milan, Italy
Sector
Workspace
Size
3,500 SQ FT
Milan’s New Home for Merrell and Saucony
A flexible, brand-led workspace designed for Wolverine Worldwide in Milan, located in one of the city's most iconic high-rise buildings, the new space brings together Wolverine’s operations under one roof, creating a vibrant, collaborative environment to drive growth across Europe, with a focus on designing and delivering a highly functional workspace that could flex between showroom, meeting, and everyday working modes, all while embodying the distinct personalities of the Merrell and Saucony brands within a unified environment.
_Concept Design
_3D Design
_Graphic Design
_Digital & Motion Graphic Design
_Development Design
_Client Service
_Project Management
_Manufacture
_Installation
"Whiteroom really got under the skin of what we wanted to achieve. They’ve created a space that not only brings our brands to life but also works seamlessly for our team’s everyday needs. The design feels thoughtful, energetic, and genuinely reflective of who we are. It’s a space that inspires us and makes a real impact when visitors walk through the door."
Merrell Europe
"Whiteroom really got under the skin of what we wanted to achieve. They’ve created a space that not only brings our brands to life but also works seamlessly for our team’s everyday needs. The design feels thoughtful, energetic, and genuinely reflective of who we are. It’s a space that inspires us and makes a real impact when visitors walk through the door."
Merrell Europe
Our Approach
We developed a clean, urban workspace with bold accents drawn from the energy and spirit of each brand. Open-plan zones, showroom areas, and breakout spaces were designed with clear sightlines and maximum flexibility. Materiality was kept simple and architectural, allowing vibrant product displays, brand storytelling, and strong graphic elements to take centre stage. Natural light, greenery, and thoughtful spatial flow further enhanced the user experience.
The Outcome
The finished space is a dynamic, welcoming hub for staff, partners, and buyers alike — supporting day-to-day operations while showcasing Merrell and Saucony with authenticity and impact. An adaptable platform for collaboration, creativity, and connection at the heart of Milan’s skyline.
The Outcome
The finished space is a dynamic, welcoming hub for staff, partners, and buyers alike — supporting day-to-day operations while showcasing Merrell and Saucony with authenticity and impact. An adaptable platform for collaboration, creativity, and connection at the heart of Milan’s skyline.
OTHER WORK
GOT A NEW PROJECT?
LET'S TALK
GOT A NEW PROJECT?
LET'S TALK
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd
Wolverine Milan
Wolverine Milan
Client
Wolverine Wolrdwide
Location
Milan, Italy
Sector
Workspace
Workspace
Size
3,500 SQ FT
Size
3,500 SQ FT
Milan’s New Home for Merrell and Saucony
A flexible, brand-led workspace designed for Wolverine Worldwide in Milan, located in one of the city's most iconic high-rise buildings, the new space brings together Wolverine’s operations under one roof, creating a vibrant, collaborative environment to drive growth across Europe, with a focus on designing and delivering a highly functional workspace that could flex between showroom, meeting, and everyday working modes, all while embodying the distinct personalities of the Merrell and Saucony brands within a unified environment.
Milan’s New Home for Merrell and Saucony
A flexible, brand-led workspace designed for Wolverine Worldwide in Milan, located in one of the city's most iconic high-rise buildings, the new space brings together Wolverine’s operations under one roof, creating a vibrant, collaborative environment to drive growth across Europe, with a focus on designing and delivering a highly functional workspace that could flex between showroom, meeting, and everyday working modes, all while embodying the distinct personalities of the Merrell and Saucony brands within a unified environment.
Milan’s New Home for Merrell and Saucony
A flexible, brand-led workspace designed for Wolverine Worldwide in Milan, located in one of the city's most iconic high-rise buildings, the new space brings together Wolverine’s operations under one roof, creating a vibrant, collaborative environment to drive growth across Europe, with a focus on designing and delivering a highly functional workspace that could flex between showroom, meeting, and everyday working modes, all while embodying the distinct personalities of the Merrell and Saucony brands within a unified environment.
_Concept Design
_3D Design
_Graphic Design
_Digital & Motion Graphic Design
_Development Design
_Client Service
_Project Management
_Manufacture
_Installation
_Concept Design
_3D Design
_Graphic Design
_Digital & Motion Graphic Design
_Development Design
_Client Service
_Project Management
_Manufacture
_Installation
"Whiteroom really got under the skin of what we wanted to achieve. They’ve created a space that not only brings our brands to life but also works seamlessly for our team’s everyday needs. The design feels thoughtful, energetic, and genuinely reflective of who we are. It’s a space that inspires us and makes a real impact when visitors walk through the door."
Merrell Europe
"Whiteroom really got under the skin of what we wanted to achieve. They’ve created a space that not only brings our brands to life but also works seamlessly for our team’s everyday needs. The design feels thoughtful, energetic, and genuinely reflective of who we are. It’s a space that inspires us and makes a real impact when visitors walk through the door."
Merrell Europe
Our Approach
We developed a clean, urban workspace with bold accents drawn from the energy and spirit of each brand. Open-plan zones, showroom areas, and breakout spaces were designed with clear sightlines and maximum flexibility. Materiality was kept simple and architectural, allowing vibrant product displays, brand storytelling, and strong graphic elements to take centre stage. Natural light, greenery, and thoughtful spatial flow further enhanced the user experience.
We developed a clean, urban workspace with bold accents drawn from the energy and spirit of each brand. Open-plan zones, showroom areas, and breakout spaces were designed with clear sightlines and maximum flexibility. Materiality was kept simple and architectural, allowing vibrant product displays, brand storytelling, and strong graphic elements to take centre stage. Natural light, greenery, and thoughtful spatial flow further enhanced the user experience.
We developed a clean, urban workspace with bold accents drawn from the energy and spirit of each brand. Open-plan zones, showroom areas, and breakout spaces were designed with clear sightlines and maximum flexibility. Materiality was kept simple and architectural, allowing vibrant product displays, brand storytelling, and strong graphic elements to take centre stage. Natural light, greenery, and thoughtful spatial flow further enhanced the user experience.
The Outcome
The finished space is a dynamic, welcoming hub for staff, partners, and buyers alike — supporting day-to-day operations while showcasing Merrell and Saucony with authenticity and impact. An adaptable platform for collaboration, creativity, and connection at the heart of Milan’s skyline.
The finished space is a dynamic, welcoming hub for staff, partners, and buyers alike — supporting day-to-day operations while showcasing Merrell and Saucony with authenticity and impact. An adaptable platform for collaboration, creativity, and connection at the heart of Milan’s skyline.
The finished space is a dynamic, welcoming hub for staff, partners, and buyers alike — supporting day-to-day operations while showcasing Merrell and Saucony with authenticity and impact. An adaptable platform for collaboration, creativity, and connection at the heart of Milan’s skyline.
OTHER WORK
_Concept Design
_3D Design
_Graphic Design
_Digital & Motion Graphic Design
_Development Design
_Client Service
_Project Management
_Manufacture
_Installation
GOT A NEW PROJECT?
LET'S TALK
GOT A NEW PROJECT?
LET'S TALK
GOT A NEW PROJECT?
LET'S TALK
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd
Part of Whiteroom Design Group
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd