RETAIL THAT
MOVES PEOPLE.
RETAIL THAT
MOVES PEOPLE.
RETAIL THAT
MOVES PEOPLE.
Specialists in Retail Design, Brand Experiences and Design & Build.
Specialists in Retail Design, Brand Experiences and Design & Build.
Specialists in Retail Design, Brand Experiences and Design & Build.
Retail Design
Retail Design
Store Fit-Out
Store Fit-Out
Pop-Ups
Pop-Ups
Consultancy
Consultancy
Rollouts
Rollouts
20+ Years of creating commercial environments
20+ Years of creating commercial environments
20+ Years of creating retail environments
BETTER PLACES TO SHOP
BETTER PLACES TO SHOP
Retail spaces that connect people with brands, and turn experience into commercial value.
Retail spaces that connect people with brands, and turn experience into commercial value.
Retail spaces that connect people with brands, and turn experience into commercial value.
Retail spaces that connect people with brands, and turn experience into commercial value.
From flagship stores and retail rollouts to pop-ups and branded environments, we create spaces that bring brands closer to their customers. Places that inspire discovery, encourage interaction and give people a reason to visit, explore and return.
From flagship stores and retail rollouts to pop-ups and branded environments, we create spaces that bring brands closer to their customers. Places that inspire discovery, encourage interaction and give people a reason to visit, explore and return.
From flagship stores and retail rollouts to pop-ups and branded environments, we create spaces that bring brands closer to their customers. Places that inspire discovery, encourage interaction and give people a reason to visit, explore and return.
From flagship stores and retail rollouts to pop-ups and branded environments, we create spaces that bring brands closer to their customers. Places that inspire discovery, encourage interaction and give people a reason to visit, explore and return.
We combine brand strategy, creative thinking and commercial understanding with technical design and hands-on project management. One experienced design partner, from the first idea to the finished environment.
We combine brand strategy, creative thinking and commercial understanding with technical design and hands-on project management. One experienced design partner, from the first idea to the finished environment.
We combine brand strategy, creative thinking and commercial understanding with technical design and hands-on project management. One experienced design partner, from the first idea to the finished environment.
We combine brand strategy, creative thinking and commercial understanding with technical design and hands-on project management. One experienced design partner, from the first idea to the finished environment.
Selected Projects
Selected Projects
Meaningful retail environments designed to perform.
Meaningful retail environments designed to perform.
FROM FIRST IDEA
TO OPENING DAY
FROM FIRST IDEA
TO OPENING DAY
FROM FIRST IDEA
TO OPENING DAY
FROM FIRST IDEA
TO OPENING DAY.
ONE JOINED-UP SERVICE
ONE JOINED-UP SERVICE
From initial strategy and creative concepts to technical design and final installation, we bring every element together. Creative ambition, commercial understanding and experienced project management, all working towards one successful retail environment.
From initial strategy and creative concepts to technical design and final installation, we bring every element together. Creative ambition, commercial understanding and experienced project management, all working towards one successful retail environment.
From initial strategy and creative concepts to technical design and final installation, we bring every element together. Creative ambition, commercial understanding and experienced project management, all working towards one successful retail environment.
Retail Strategy
Creative & Interior Design
Technical Design
Manufacture & Procurement
Project Management
Installation & Rollout
We get to know your brand, your customers and your commercial ambitions. Through research, insight and collaboration, we identify opportunities to create relevant retail experiences that connect with people and deliver value for your business.
Retail Strategy
We get to know your brand, your customers and your commercial ambitions. Through research, insight and collaboration, we identify opportunities to create relevant retail experiences that connect with people and deliver value for your business.
Retail Strategy
Creative & Interior Design
Technical Design
Manufacture & Procurement
Project Management
Installation & Rollout
We get to know your business, your people and how you work. Together, we shape a clear brief for a space that supports what you need now and where you want to go next.
IN OUR CLIENTS
WORDS
"Whiteroom masterminded the incredible design that brought out vision to life."
Sweaty Betty - Brand Manager - EMEA
IN OUR CLIENTS
WORDS
"Whiteroom masterminded the incredible design that brought out vision to life."
Sweaty Betty - Brand Manager - EMEA
IN OUR CLIENTS
WORDS
"Whiteroom masterminded the incredible design that brought out vision to life."
Sweaty Betty - Brand Manager - EMEA
IN OUR CLIENTS
WORDS
"Whiteroom masterminded the incredible design that brought out vision to life."
Sweaty Betty - Brand Manager - EMEA
THE WHITEROOM APPROACH
THE WHITEROOM APPROACH
THE WHITEROOM APPROACH
THE WHITEROOM APPROACH
MORE THAN A PLACE TO SHOP.
MORE THAN A PLACE TO SHOP.
MORE THAN A PLACE TO SHOP.
Retail is more than a transaction. It's where brands become tangible, products become experiences and connections are made. We draw on our expertise across retail, hospitality, culture and live events to create environments that go beyond conventional store design, bringing together brand identity, customer experience and commercial performance.
Retail is more than a transaction. It's where brands become tangible, products become experiences and connections are made. We draw on our expertise across retail, hospitality, culture and live events to create environments that go beyond conventional store design, bringing together brand identity, customer experience and commercial performance.
Retail is more than a transaction. It's where brands become tangible, products become experiences and connections are made. We draw on our expertise across retail, hospitality, culture and live events to create environments that go beyond conventional store design, bringing together brand identity, customer experience and commercial performance.
RETAIL / WORKSPACE / BRAND DESTINATIONS / LIVE EVENTS
RETAIL / WORKSPACE / BRAND DESTINATIONS / LIVE EVENTS
RETAIL / WORKSPACE / BRAND DESTINATIONS / LIVE EVENTS
Flagship Stores
Retail Rollouts
Pop-Ups & Activations
Shop-in-Shops
Showrooms
Retail Experience & VM
We create distinctive flagship environments that express the full ambition of a brand. Immersive destinations where architecture, storytelling and customer experience come together to build stronger connections.
Flagship Stores
We create distinctive flagship environments that express the full ambition of a brand. Immersive destinations where architecture, storytelling and customer experience come together to build stronger connections.
Flagship Stores
Retail Rollouts
Pop-Ups & Activations
Shop-in-Shops
Showrooms
Retail Experience & VM
We create distinctive flagship environments that express the full ambition of a brand. Immersive destinations where architecture, storytelling and customer experience come together to build stronger connections.
NEW STORES.
NEW THINKING.
BETTER EXPERIENCES.
NEW STORES.
NEW THINKING.
BETTER EXPERIENCES.
New Store Concepts
From a blank canvas to a complete retail environment, we develop original concepts that bring your brand to life. Combining customer insight, spatial creativity and commercial thinking to establish the foundation for successful retail destinations.
Retail Refurbishment & Evolution
Retail needs to evolve with its customers. We refresh and reimagine existing spaces, improving the experience, updating the design and finding smarter ways to use what's already there, without losing what makes your brand distinctive.
Retail Rollout & Scale
Great retail design should work beyond a single location. We develop flexible, repeatable design systems that maintain brand integrity while adapting to different formats, locations, budgets and operational requirements.
Frequently Asked Questions
Frequently Asked Questions
Can you manage both the design and build of our retail project?
Do you work on individual stores as well as larger rollouts?
Can you help us develop a retail concept before we have a confirmed location?
Good Spaces Start
with good
partnerships.
Good Spaces Start
with good
partnerships.
We work closely with the brands behind the spaces we create, understanding their identity, customers and commercial ambitions. That understanding shapes everything, from creative direction and customer experience to the smallest technical detail. Together, we create retail environments that feel relevant, work harder and deliver lasting value.
We work closely with the brands behind the spaces we create, understanding their identity, customers and commercial ambitions. That understanding shapes everything, from creative direction and customer experience to the smallest technical detail. Together, we create retail environments that feel relevant, work harder and deliver lasting value.
We work closely with the brands behind the spaces we create, understanding their identity, customers and commercial ambitions. That understanding shapes everything, from creative direction and customer experience to the smallest technical detail. Together, we create retail environments that feel relevant, work harder and deliver lasting value.
Awards
Awards
Awards
Awards
Mix Awards 2025
Mix Awards 2025
Mix Awards 2025
Finalist
Finalist
Finalist
Workplace Project of the Year
Workplace Project of the Year
Workplace Project of the Year
BIID Interior Design Awards 2026
BIID Interior Design Awards 2026
BIID Interior Design Awards 2026
Shortlisted
Shortlisted
Shortlisted
Midlands Commercial Interiors
Midlands Commercial Interiors
Midlands Commercial Interiors
Creative Retail Awards 2026
WINNER
Retail Programme
About Us
About Us
About Us
WHITEROOM
The People behind your next workplace.
We're a team of designers, strategists and project managers with over 20 years of experience creating spaces for ambitious brands.
Our work spans workspace, retail, hospitality and brand experiences, bringing a wider perspective to how a workplace can look, feel and function. We combine creative thinking with the technical knowledge and practical experience to take a project from first ideas through to completion.
WHITEROOM
The People behind your next workplace.
We're a team of designers, strategists and project managers with over 20 years of experience creating spaces for ambitious brands.
Our work spans workspace, retail, hospitality and brand experiences, bringing a wider perspective to how a workplace can look, feel and function. We combine creative thinking with the technical knowledge and practical experience to take a project from first ideas through to completion.
WHITEROOM
Discover more about the People behind your next workplace.
We're a team of designers, strategists and project managers with over 20 years of experience creating spaces for ambitious brands.
Our work spans workspace, retail, hospitality and brand experiences, bringing a wider perspective to how a workplace can look, feel and function. We combine creative thinking with the technical knowledge and practical experience to take a project from first ideas through to completion.
INSIGHT
What Ferrari’s flagship tells us about the future of retail design
Ferrari have recently opened their first London flagship, spanning 850sqm at the intersection of Old Bond Street and Piccadilly
The retail environment invites people in and offering a more approachable way to experience the brand while still maintaining its premium feel. It opens up the world of Ferrari to a broader audience, allowing more people to engage with its design language, craftsmanship and identity.
INSIGHT
What Ferrari’s flagship tells us about the future of retail design
Ferrari have recently opened their first London flagship, spanning 850sqm at the intersection of Old Bond Street and Piccadilly
The retail environment invites people in and offering a more approachable way to experience the brand while still maintaining its premium feel. It opens up the world of Ferrari to a broader audience, allowing more people to engage with its design language, craftsmanship and identity.
INSIGHT
What Ferrari’s flagship tells us about the future of retail design
Ferrari have recently opened their first London flagship, spanning 850sqm at the intersection of Old Bond Street and Piccadilly
The retail environment invites people in and offering a more approachable way to experience the brand while still maintaining its premium feel. It opens up the world of Ferrari to a broader audience, allowing more people to engage with its design language, craftsmanship and identity.
Talk to Our Experts About Your Space.
Talk to Our Experts About Your Space.
Talk to Our Experts About Your Space.
Relocating, refurbishing something new? Tell us what you have in mind.
Relocating, refurbishing something new? Tell us what you have in mind.
Relocating, refurbishing something new? Tell us what you have in mind.
01789 841 185
01789 841 185
01789 841 185
studio@whiteroomuk.com
studio@whiteroomuk.com
studio@whiteroomuk.com