After 24 months of developing a new global retail format, the first store using this format, designed by Whiteroom, has been launched in Tugby, UK. Appointed in 2022, we created a modular, high-impact store concept for the Giant Group's multi-brand portfolio, including Giant, LIV, CADEX, ARX, and Momentum.

While the focus was on the leading brands Giant and LIV, the store format was designed to be flexible and scalable to accommodate the growth of each brand. We developed a system that ensures a consistent brand appearance, enabling easy presentation of product collections and brand stories. This system allows for complete floor rotation of brands and products, enabling each store and market to visually merchandise according to their customers' brand interests.