Giant Bikes Retail

Client

Giant Bicycles

Location

Global Concept

Sector

Retail

Size

1,000 SQ FT

ride life

After 24 months of developing a new global retail format, the first store using this format, designed by Whiteroom, has been launched in Tugby, UK. Appointed in 2022, we created a modular, high-impact store concept for the Giant Group's multi-brand portfolio, including Giant, LIV, CADEX, ARX, and Momentum.

While the focus was on the leading brands Giant and LIV, the store format was designed to be flexible and scalable to accommodate the growth of each brand. We developed a system that ensures a consistent brand appearance, enabling easy presentation of product collections and brand stories. This system allows for complete floor rotation of brands and products, enabling each store and market to visually merchandise according to their customers' brand interests.

_Concept Design

_2D/ Graphic Design

_Artworking

_3D Design

_Development Design

_Client Service

_Support

_Project Management

_Production

_Prototyping

_Installation

"WHITEROOM HAVE BEEN AN INCREDIBLE SUPPORT THROUGHOUT THE WHOLE LIFECYCLE OF THIS NEW RETAIL FORMAT. FROM INITIAL DESIGN TO ONGOING MARKET SUPPORT, WE CAN NOT RECOMMEND WHITEROOM ENOUGH AS A TRUSTED PARTNER."

Giant Group - Global Brand Manager

"WHITEROOM HAVE BEEN AN INCREDIBLE SUPPORT THROUGHOUT THE WHOLE LIFECYCLE OF THIS NEW RETAIL FORMAT. FROM INITIAL DESIGN TO ONGOING MARKET SUPPORT, WE CAN NOT RECOMMEND WHITEROOM ENOUGH AS A TRUSTED PARTNER."

Giant Group - Global Brand Manager

technical excellence

Delivering an entirely new store concept with exceptional technical precision. Our innovative design combines sleek aesthetics with practical functionality, providing an enhanced shopping experience that perfectly embodies Giant's brand values.

Global expansion

Whiteroom's store concept for Giant Bicycles is being implemented worldwide. This fresh design, combining modern aesthetics with optimal functionality, aims to elevate the shopping experience in all markets. Each location reflects Giant's brand ethos, creating a unified and captivating retail presence globally.

Global expansion

Whiteroom's store concept for Giant Bicycles is being implemented worldwide. This fresh design, combining modern aesthetics with optimal functionality, aims to elevate the shopping experience in all markets. Each location reflects Giant's brand ethos, creating a unified and captivating retail presence globally.

GOT A NEW PROJECT?

LET'S TALK

GOT A NEW PROJECT?

LET'S TALK

© 2024 Whiteroom Brand Design Ltd

Part of Whiteroom Design Group

© 2024 Whiteroom Brand Design Ltd

Part of Whiteroom Design Group

Giant Bikes Retail

Client

Giant Bicycles

Location

Global Concept

Sector

Retail

Size

1,000 SQ FT

Size

1,000 SQ FT

ride life

After 24 months of developing a new global retail format, the first store using this format, designed by Whiteroom, has been launched in Tugby, UK. Appointed in 2022, we created a modular, high-impact store concept for the Giant Group's multi-brand portfolio, including Giant, LIV, CADEX, ARX, and Momentum.

While the focus was on the leading brands Giant and LIV, the store format was designed to be flexible and scalable to accommodate the growth of each brand. We developed a system that ensures a consistent brand appearance, enabling easy presentation of product collections and brand stories. This system allows for complete floor rotation of brands and products, enabling each store and market to visually merchandise according to their customers' brand interests.

ride life

After 24 months of developing a new global retail format, the first store using this format, designed by Whiteroom, has been launched in Tugby, UK. Appointed in 2022, we created a modular, high-impact store concept for the Giant Group's multi-brand portfolio, including Giant, LIV, CADEX, ARX, and Momentum.

While the focus was on the leading brands Giant and LIV, the store format was designed to be flexible and scalable to accommodate the growth of each brand. We developed a system that ensures a consistent brand appearance, enabling easy presentation of product collections and brand stories. This system allows for complete floor rotation of brands and products, enabling each store and market to visually merchandise according to their customers' brand interests.

ride life

After 24 months of developing a new global retail format, the first store using this format, designed by Whiteroom, has been launched in Tugby, UK. Appointed in 2022, we created a modular, high-impact store concept for the Giant Group's multi-brand portfolio, including Giant, LIV, CADEX, ARX, and Momentum.

While the focus was on the leading brands Giant and LIV, the store format was designed to be flexible and scalable to accommodate the growth of each brand. We developed a system that ensures a consistent brand appearance, enabling easy presentation of product collections and brand stories. This system allows for complete floor rotation of brands and products, enabling each store and market to visually merchandise according to their customers' brand interests.

_Concept Design

_2D/ Graphic Design

_Artworking

_3D Design

_Development Design

_Client Service

_Support

_Project Management

_Production

_Prototyping

_Installation

_Concept Design

_2D/ Graphic Design

_Artworking

_3D Design

_Development Design

_Client Service

_Support

_Project Management

_Production

_Prototyping

_Installation

"WHITEROOM HAVE BEEN AN INCREDIBLE SUPPORT THROUGHOUT THE WHOLE LIFECYCLE OF THIS NEW RETAIL FORMAT. FROM INITIAL DESIGN TO ONGOING MARKET SUPPORT, WE CAN NOT RECOMMEND WHITEROOM ENOUGH AS A TRUSTED PARTNER."

Giant Group - Global Brand Manager

"WHITEROOM HAVE BEEN AN INCREDIBLE SUPPORT THROUGHOUT THE WHOLE LIFECYCLE OF THIS NEW RETAIL FORMAT. FROM INITIAL DESIGN TO ONGOING MARKET SUPPORT, WE CAN NOT RECOMMEND WHITEROOM ENOUGH AS A TRUSTED PARTNER."

Giant Group - Global Brand Manager

technical excellence

Delivering an entirely new store concept with exceptional technical precision. Our innovative design combines sleek aesthetics with practical functionality, providing an enhanced shopping experience that perfectly embodies Giant's brand values.

Delivering an entirely new store concept with exceptional technical precision. Our innovative design combines sleek aesthetics with practical functionality, providing an enhanced shopping experience that perfectly embodies Giant's brand values.

Delivering an entirely new store concept with exceptional technical precision. Our innovative design combines sleek aesthetics with practical functionality, providing an enhanced shopping experience that perfectly embodies Giant's brand values.

Global expansion

Whiteroom's store concept for Giant Bicycles is being implemented worldwide. This fresh design, combining modern aesthetics with optimal functionality, aims to elevate the shopping experience in all markets. Each location reflects Giant's brand ethos, creating a unified and captivating retail presence globally.

Whiteroom's store concept for Giant Bicycles is being implemented worldwide. This fresh design, combining modern aesthetics with optimal functionality, aims to elevate the shopping experience in all markets. Each location reflects Giant's brand ethos, creating a unified and captivating retail presence globally.

Whiteroom's store concept for Giant Bicycles is being implemented worldwide. This fresh design, combining modern aesthetics with optimal functionality, aims to elevate the shopping experience in all markets. Each location reflects Giant's brand ethos, creating a unified and captivating retail presence globally.

_Concept Design

_2D/ Graphic Design

_Artworking

_3D Design

_Development Design

_Client Service

_Support

_Project Management

_Production

_Prototyping

_Installation

GOT A NEW PROJECT?

LET'S TALK

GOT A NEW PROJECT?
LET'S TALK
GOT A NEW PROJECT?

LET'S TALK

© 2024 Whiteroom Brand Design Ltd

Part of Whiteroom Design Group

© 2024 Whiteroom Brand Design Ltd

Part of Whiteroom Design Group

© 2024 Whiteroom Brand Design Ltd

Part of Whiteroom Design Group